We spoke to Mark about his Facebook ad process, his advertising course, his newsletter and how he optimizes its reach, and what he has coming up next – including the a live conference! We had a really wonderful time and an interesting conversation with Mark – don’t forget to check out Self Publishing Formula for more resources and the associated Facebook group for a great community.īe sure to also check out Self Publishing Show Live - digital tickets are available now! Mark hardly needs an introduction – his presence in the world of self-publishing goes above and beyond, and it was great to have him join us for this episode. I’ve not used InDesign but would guess that it will be more useful for the print book rather than the e-book.In today’s episode, we are joined by renowned indie publishing business expert, educator and author, Mark Dawson – who also happens to be a fellow podcast producer and host! Mark Dawson is the author of over twenty books across multiple series, has sold millions of copies of his titles, and is also the founder of the Self Publishing Formula and host of the Self Publishing Show podcast. Readers can change the font size on e-readers and therefore what one reader sees after 10 page turns will be a completely different page to what another reader might see. There are no page numbers and the only ‘forced’ page breaks are at the end of chapters. Remember that with an e-book you don’t design each page, the whole book is simply a long block of free-flowing text. Where self-published e-books can let themselves down (& I’m probably guilty of this too!) is the book cover – it’s very easy to spot self-published book covers. I have no experience of including pictures, diagrams etc. I’m only talking about text-only novels/short story collections/non-fiction. However, I think that self-published Kindle books look just as good as Kindle books from ‘proper’ publishers as long as proper attention has been paid to proof-reading and checking the format in the Kindle previewer prior to publication. I’ve no experience of creating a print book, Hilary, so I can’t comment on that, also I’m not up to speed on Kobo yet. Next, I have to work out how everything works on the Kobo site … Having said that, if anyone downloads the Kobo version and finds the formatting isn’t up to scratch – please let me know! I used the same manuscript that I’d formatted for Kindle according to the instructions in Mark Coker’s Smashwords Style Guide and, once I’d discovered Calibre, had no further problems. This all sounds very complicated and technical – but it’s not! There is a guide available on the Kobo website full of tips about how to format your Word document to ensure the best results. epub file to Kobo and the result looked much better. So, I downloaded the free conversion software Calibre and converted my. docx but when I checked the finished product using the Kobo previewer (which isn’t as good as the Kindle one) the line spacing seemed very wide. Kobo accepts manuscripts in a variety of formats, including Microsoft Word. I didn’t want to do this and went round in circles until I discovered that the only way to keep my Kobo and Facebook accounts separate was to login to Kobo initially with my Facebook account and then, within the Kobo ‘My Account’ page, un-link Facebook from my Kobo account. If the email address entered into Kobo is registered to a Facebook account then Kobo requires you to login with your Facebook credentials. The hardest part was creating a Kobo login ID to allow me to start the process. So, how did I find the Kobo publishing process? This collection is my Kindle ‘best seller’ and hasn’t been enrolled in KDP Select for a long time meaning I’m free to publish it elsewhere. Old Friends – 13 Coffee Break Stories is now available on Kobo as well as Amazon Kindle. This week I’ve done something I’ve been meaning to do for months – I’ve finally branched out to another e-book platform.
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